UX Optimization : Combining Behavioral UX and Usability Testing Data to Optimize Websites /

Combine two typically separate sources of data-behavioral quantitative data and usability testing qualitative data-into a powerful single tool that helps improve your organization's website by increasing conversion and ROI. The combination of the what is happening data of website activity, coup...

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Bibliographic Details

Main Author:	Tomlin, W. (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Apress, 2018.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource