APA (7th ed.) Citation

Peterson, E., Riesterer, T., Smith, C., & Geoffrion, C. (2015). The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale (1st edition.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Peterson, Erik, Tim Riesterer, Conrad Smith, and Cheryl Geoffrion. The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale. 1st edition. McGraw-Hill, 2015.

MLA (9th ed.) Citation

Peterson, Erik, et al. The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale. 1st edition. McGraw-Hill, 2015.