The Three Value Conversations : How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale /

The three conversations B2B sale pros must have with customers to control every step of long lead buying cycle The Three Value Conversations provides the tools and methods you need to differentiate you and your solution from the competition, elevate value to the right decision maker, and maximize al...

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Bibliographic Details

Main Authors:	Peterson, Erik (Author), Riesterer, Tim (Author), Smith, Conrad (Author), Geoffrion, Cheryl (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	McGraw-Hill, 2015.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource