The Soul of the Corporation : How to Manage the Identity of Your Company /

Understand, Control, and Leverage Your Company's #1 Asset: Its Unique Identity We live in a new Age of Identity, in which your employees, customers, investors, and other stakeholders care about who you really are. More than ever, your company's identity will shape the results it can achiev...

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Bibliographic Details

Main Authors:	Bouchikhi, Hamid (Author), Kimberly, John (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	PH Professional Business, 2007.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource