The Social Media Strategist : Build a Successful Program from the Inside Out /

Build a powerful social media strategy to increase buzz-and the bottom line In today's fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master the s...

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Bibliographic Details

Main Author:	Barger, Christopher (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	McGraw-Hill, 2011.
Edition:	1st edition.
Subjects:	Social media. Electronic books.
Online Access:	Connect to this electronic resource