The Shopper Economy : The New Way to Achieve Marketplace Success by Turning Behavior into Currency /

GET READY FOR THE AGE OF SHOPPER MARKETING Consumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact...

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Bibliographic Details

Main Author:	Crawford, Liz (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	McGraw-Hill, 2012.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource