The Secrets of Word-of-Mouth Marketing, 2nd Edition /

The first edition of The Secrets of Word-of-Mouth Marketing provided readers with step-by-step guidance for constructing a word-of-mouth marketing campaign that would penetrate successive audience tiers and build sales exponentially. Extensively revised to reflect the profound changes in the marketp...

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Bibliographic Details

Main Author:	SILVERMAN, George (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	AMACOM, 2011.
Edition:	2nd edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource