The Role of Marketing in Launching New Products /

This Element is an excerpt from From Concept to Consumer: How to Turn Ideas into Money (ISBN: 9780137137473) by Phil Baker. Available in print and digital formats. Maximize your new product's chances of success by optimizing the role of marketing throughout the entire product development proces...

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Bibliographic Details

Main Author:	Baker, Phil (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	PH Professional Business, 2010.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource