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The High Roller Experience : How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience /

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The marketing guru of Caesars/Harrah's shows business execs and CMOs how to double-down and win with a proven data-driven and customer-centric approach

Bibliographic Details
Main Author: Norton, David (Author)
Corporate Author: Safari, an O'Reilly Media Company
Format: eBook
Language:English
Published: McGraw-Hill, 2017.
Edition:1st edition.
Subjects:
Electronic videos.
Online Access:Connect to this electronic resource
Description
Summary:The marketing guru of Caesars/Harrah's shows business execs and CMOs how to double-down and win with a proven data-driven and customer-centric approach
Item Description:Videorecording.
Physical Description:1 online resource (1 video file, approximately 5 hr., 19 min.)
Format:Mode of access: World Wide Web.