The High Roller Experience : How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience /

The marketing guru of Caesars/Harrah's shows business execs and CMOs how to double-down and win with a proven data-driven and customer-centric approach

Bibliographic Details

Main Author:	Norton, David (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	McGraw-Hill, 2017.
Edition:	1st edition.
Subjects:	Electronic videos.
Online Access:	Connect to this electronic resource