The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, 2nd Edition /

The definitive guide to PR and communications-updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications , Second Edition, is a gathering...

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Bibliographic Details

Main Author:	Caywood, Clarke (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	McGraw-Hill, 2011.
Edition:	2nd edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource