The Handbook of Marketing Strategy for Life Science Companies /

The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences . While the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation models for your dat...

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Bibliographic Details

Main Author:	Denault, Jean-Francois (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Productivity Press, 2018.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource