There's No Business That's Not Show Business : Marketing in an Experience Culture /

Say goodbye to "business as usual"--to succeed today you need show business! How do you market in today's "experience culture"--as conventional advertising grows increasingly ineffective, and customers grow increasingly independent? Companies and brands from Altoids to Volks...

Full description

Bibliographic Details

Main Authors:	Schmitt, Bernd (Author), Rogers, David (Author), Vrotsos, Karen (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Pearson, 2003.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource