The Experience Effect : Engage Your Customers with a Consistent and Memorable Brand Experience /

Customers don't just buy products. They buy an experience. Here's how to create one through your marketing.

Bibliographic Details

Main Author:	Joseph, Jim (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	AMACOM, 2010.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource