The Experience Disrupters /
We're seeing a new species of disrupter emerging in our economy: experience disrupters. These organizations have great products but offer even better experiences, and they're successfully outmaneuvering their competition by excelling at this. In a nutshell, how they sell is why they win.
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| Format: | eBook |
| Language: | English |
| Published: |
MIT Sloan Management Review,
2020.
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| Edition: | 1st edition. |
| Subjects: | |
| Online Access: | Connect to this electronic resource |
| Summary: | We're seeing a new species of disrupter emerging in our economy: experience disrupters. These organizations have great products but offer even better experiences, and they're successfully outmaneuvering their competition by excelling at this. In a nutshell, how they sell is why they win. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (7 pages) |
| Format: | Mode of access: World Wide Web. |