The Experience Disrupters /

We're seeing a new species of disrupter emerging in our economy: experience disrupters. These organizations have great products but offer even better experiences, and they're successfully outmaneuvering their competition by excelling at this. In a nutshell, how they sell is why they win.

Bibliographic Details

Main Author:	Halligan, Brian (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	MIT Sloan Management Review, 2020.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource