The Product Manager's Desk Reference 2E /

Whatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. With everexpanding globalization and increasingly fierce competition, the stakes are higher than ever--and the room for error narrower than ever. Introducing a brand...

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Bibliographic Details

Main Author:	Haines, Steven (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	McGraw-Hill, 2014.
Edition:	1st edition.
Subjects:	Product management. Product differentiation. New products. Electronic books.
Online Access:	Connect to this electronic resource