The Employer Brand : Bringing the Best of Brand Management to People at Work /

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization...

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Bibliographic Details

Main Authors:	Barrow, Simon (Author), Mosley, Richard (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Wiley, 2005.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource