The Customer Experience Book /

Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Experience Book helps you understand where you are now, what to do, and how to improve for your business. From Customer Journey Mapping to usi...

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Bibliographic Details

Main Author:	Pennington, Alan (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Pearson, 2016.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource