Why Design Thinking Is Good Business Thinking /

Relentless focus on customer experience, continuous (and fast) iteration, and empathy are hallmarks of today's most successful businesses. Those practices are also core tenets of design thinking-and it's crucial for business leaders to master them, in addition to classic "business thi...

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Bibliographic Details
Main Author: O'Driscoll, Holly (Author)
Corporate Author: Safari, an O'Reilly Media Company
Format: eBook
Language:English
Published: O'Reilly Media, Inc., 2017.
Edition:1st edition.
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