The Patron Way : From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand /

The never-before-told story of Patrón Tequila--the brand that revolutionized an industry How a billion-dollar business ascended from a forgotten dusty agave field in central Mexico The Patrón Way details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Pa...

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Bibliographic Details

Main Author:	Edelstein, Ilana (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	McGraw-Hill, 2013.
Edition:	1st edition.
Subjects:	Entrepreneurship. Success in business. Electronic books.
Online Access:	Connect to this electronic resource