The Passion Conversation : Understanding, Sparking, and Sustaining Word of Mouth Marketing /

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love...

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Bibliographic Details

Main Authors:	Phillips, Robbin (Author), Cordell, Greg (Author), Church, Geno (Author), Moore, John (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Wiley, 2013.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource