What Great Salespeople Do : The Science of Selling Through Emotional Connection and the Power of Story /

Build better relationships and Sell More Effectively With a Powerful SALES STORY "Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn't work; best case, we can argue with the customer about numbers-purely...

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Bibliographic Details

Main Authors:	Bosworth, Michael (Author), Zoldan, Ben (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	McGraw-Hill, 2012.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource