The Online Advertising Playbook : Proven Strategies and Tested Tactics from The Advertising Research Foundation /

Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Pl...

Full description

Bibliographic Details

Main Authors:	Plummer, Joseph (Author), Rappaport, Steve (Author), Hall, Taddy (Author), Barocci, Robert (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Wiley, 2007.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource