The New Positioning : The Latest on the World's #1 Business Strategy /
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning , this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
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| Format: | eBook |
| Language: | English |
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McGraw-Hill,
1997.
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| Edition: | 1st edition. |
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| Online Access: | Connect to this electronic resource |
| Summary: | In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning , this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (173 pages) |
| Format: | Mode of access: World Wide Web. |