The New Positioning : The Latest on the World's #1 Business Strategy /

In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning , this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

Bibliographic Details

Main Author:	Trout, Jack (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	McGraw-Hill, 1997.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource