Increasing the ROI of Social Media Marketing /

With the growth of social media, influencing consumer preferences and purchase decisions through online social networks and word of mouth is an increasingly important part of every marketer's job. Companies such as Geico, Dell and eBay are adapting the traditional "one-way" advertisi...

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Bibliographic Details

Main Authors:	Mirchandani, Rohan (Author), Kumar, V. (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	MIT Sloan Management Review, 2012.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource