How Effective Is Location-Targeted Mobile Advertising? /

Mobile advertising that is targeted based on a consumer's location can be effective -- particularly with customers who have a high level of interest in the type of product you're selling.

Bibliographic Details

Main Authors:	Keith, Megan (Author), Luo, Xueming (Author), Fang, Zheng (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	MIT Sloan Management Review, 2015.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource