How to Measure Social Media : A Step-By-Step Guide to Developing and Assessing Social Media ROI /

Your 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics-Painlessly Think social marketing is worth it? Prove it. If your boss hasn't demanded that yet, he will. Then what? Hand him some jive about "return on conversation"? Think that'll fly?...

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Bibliographic Details

Main Author:	Kelly, Nichole (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Que, 2012.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource