Indispensable : How to Become the Company That Your Customers Can't Live Without /

A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next l...

Full description

Bibliographic Details

Main Author:	Calloway, Joe (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Wiley, 2005.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource