Managing corporate social responsibility : a communication approach /

"Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue. It is structu...

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Bibliographic Details

Main Author:	Coombs, W. Timothy
Other Authors:	Holladay, Sherry J.
Format:	eBook
Language:	English
Published:	Malden, MA : Wiley-Blackwell, 2012.
Series:	Wiley Online Library.
Subjects:	Business communication. Social responsibility of business. BUSINESS & ECONOMICS > Advertising & Promotion. Electronic books.
Online Access:	Connect to the full text of this electronic book