Leveraging consumer behavior and psychology in the digital economy /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Mohd Suki, Norazah, 1977- (Editor), Mohd Suki, Norbayah, 1976- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, an imprint of IGI Global, [2020]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Consumer behavior > Psychological aspects. Technological innovations > Psychological aspects. Electronic books.
Online Access:	Connect to the full text of this electronic book

Available Online