The neuro-consumer : adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain /

Bibliographic Details

Main Authors:	Bayle-Tourtoulou, Anne-Sophie (Author), Badoc, Michel (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2020.
Subjects:	Neuromarketing. Consumers' preferences. Decision making. Brand choice. Electronic books.
Online Access:	Connect to the full text of this electronic book