Media audiences : effects, users, institutions, and power /
Whether we are watching television, surfing the Internet, listening to our iPods or reading a novel, we are all engaged with media as a member of an audience. Despite the widespread use of this term in our popular culture, the meaning of the "audience" is complex and it has undergone signi...
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, California :
SAGE Publications,
[2020].
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| Edition: | Second edition. |
| Subjects: |
| Summary: | Whether we are watching television, surfing the Internet, listening to our iPods or reading a novel, we are all engaged with media as a member of an audience. Despite the widespread use of this term in our popular culture, the meaning of the "audience" is complex and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy and radio to film, television and the Internet. Media Audiences explores the concept of media audiences from four broad perspectives, as "victims" of mass media, as market constructions and commodities, as users of media and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers. |
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| Physical Description: | xxi, 341 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781506397405 1506397409 |