Media audiences : effects, users, institutions, and power /

Whether we are watching television, surfing the Internet, listening to our iPods or reading a novel, we are all engaged with media as a member of an audience. Despite the widespread use of this term in our popular culture, the meaning of the "audience" is complex and it has undergone signi...

Full description

Bibliographic Details

Main Author:	Sullivan, John L. (John Lawrence), 1945- (Author)
Format:	Book
Language:	English
Published:	Thousand Oaks, California : SAGE Publications, [2020].
Edition:	Second edition.
Subjects:	Mass media > Audiences.