Managing customer experience and relationships : a strategic framework /

Bibliographic Details
Main Authors:	Peppers, Don (Author), Rogers, Martha, 1952- (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]
Edition:	Third edition.
Subjects:	Customer relations > Management. Consumers' preferences. Relationship marketing. Information storage and retrieval systems > Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource.
Bibliography:	Includes biblioraphical references and indexes.
ISBN:	9781119239819 1119239818 9781119239826 1119239826