Managing customer experience and relationships : a strategic framework /

Bibliographic Details
Main Authors:	Peppers, Don (Author), Rogers, Martha, 1952- (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]
Edition:	Third edition.
Subjects:	Customer relations > Management. Consumers' preferences. Relationship marketing. Information storage and retrieval systems > Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

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