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Nation-branding in practice : the politics of promoting sports, cities and universities in Kazakhstan and Qatar /

This book investigates the political implications of country promotion through practices of 'nation-branding' by drawing on contemporary examples from the sports, urban development and higher education sector in Kazakhstan and Qatar. Nation-branding has emerged as a central practice of int...

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Bibliographic Details
Main Author: Eggeling, Kristin Anabel (Author)
Format: Book
Language:English
Published: London ; New York : Routledge, 2020.
Series:Interventions.
Subjects:
Kazakhstan > Politics and government > 1991-
Qatar > Politics and government > 21st century.
Legitimacy of governments > Kazakhstan.
Legitimacy of governments > Qatar.
Cultural diplomacy > Kazakhstan.
Cultural diplomacy > Qatar.
Place marketing > Political aspects > Kazakhstan.
Place marketing > Political aspects > Qatar.
Branding (Marketing) > Political aspects > Kazakhstan.
Branding (Marketing) > Political aspects > Qatar.

Evans: Library Stacks

Holdings details from Evans: Library Stacks
Call Number: DK908.8675 .E44 2020
 
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DK908.8675 .E44 2020 Available