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Branding diversity : new advertising and cultural strategies /

Bibliographic Details
Main Author: Khamis, Susie (Author)
Corporate Author: Taylor & Francis
Format: eBook
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2020.
Series:Routledge critical advertising studies.
Subjects:
Advertising > Social aspects > United States > Case studies.
Advertising > Political aspects > United States > Case studies.
Branding (Marketing) > Social aspects > United States > Case studies.
Branding (Marketing) > Political aspects > United States > Case studies.
Cultural pluralism in advertising > United States.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • The rise of programmatic (and problematic) advertising
  • Budweiser : reimagining America's beer
  • Gillette : the best a man can be
  • Vogue : finally fashioning diversity
  • Patagonia : 'Don't buy this jacket'.