Branding diversity : new advertising and cultural strategies /

Bibliographic Details
Main Author:	Khamis, Susie (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2020.
Series:	Routledge critical advertising studies.
Subjects:	Advertising > Social aspects > United States > Case studies. Advertising > Political aspects > United States > Case studies. Branding (Marketing) > Social aspects > United States > Case studies. Branding (Marketing) > Political aspects > United States > Case studies. Cultural pluralism in advertising > United States. Electronic books.
Online Access:	Connect to the full text of this electronic book

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