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Branding diversity : new advertising and cultural strategies /

Bibliographic Details
Main Author: Khamis, Susie (Author)
Corporate Author: Taylor & Francis
Format: eBook
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2020.
Series:Routledge critical advertising studies.
Subjects:
Advertising > Social aspects > United States > Case studies.
Advertising > Political aspects > United States > Case studies.
Branding (Marketing) > Social aspects > United States > Case studies.
Branding (Marketing) > Political aspects > United States > Case studies.
Cultural pluralism in advertising > United States.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9780429032257 (electronic bk.)
0429032250 (electronic bk.)