Cover Image

Public relations, branding and authenticity : brand communications in the digital age /

Show other versions (1)
Bibliographic Details
Main Author: Rees, Sian (Associate professor) (Author)
Corporate Author: Taylor & Francis
Format: eBook
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2020.
Series:Routledge new directions in public relations and communication research.
Subjects:
Branding (Marketing)
Public relations.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9780429022685
0429022689
9780429666124
0429666128
9780429663406
0429663404
9780429660689
0429660685