Public relations, branding and authenticity : brand communications in the digital age /

Bibliographic Details

Main Author:	Rees, Sian (Associate professor) (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2020.
Series:	Routledge new directions in public relations and communication research.
Subjects:	Branding (Marketing) Public relations. Electronic books.
Online Access:	Connect to the full text of this electronic book