Content Strategy for the Web, Second Edition /

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you&#...

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Bibliographic Details

Main Authors:	Halvorson, Kristina (Author), Rach, Melissa (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	New Riders, 2012.
Edition:	2nd edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource