Content Strategy at Work /

Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're...

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Bibliographic Details

Main Author:	Bloomstein, Margot (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Morgan Kaufmann, 2012.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource