Be Your Own Brand, 2nd Edition /

In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new editio...

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Bibliographic Details

Main Authors:	McNally, David (Author), Speak, Karl (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Berrett-Koehler Publishers, 2010.
Edition:	2nd edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource