Behavioral Marketing : Delivering Personalized Experiences At Scale /

Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing-including cus...

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Bibliographic Details

Main Authors:	Walters, Dave (Author), Nussey, Bill (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Wiley, 2015.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource