APA (7th ed.) Citation

Tanner, J. (2014). Analytics and Dynamic Customer Strategy: Big Profits from Big Data (1st edition.). Wiley.

Chicago Style (17th ed.) Citation

Tanner, John. Analytics and Dynamic Customer Strategy: Big Profits from Big Data. 1st edition. Wiley, 2014.

MLA (9th ed.) Citation

Tanner, John. Analytics and Dynamic Customer Strategy: Big Profits from Big Data. 1st edition. Wiley, 2014.

Warning: These citations may not always be 100% accurate.