Analytics and Dynamic Customer Strategy : Big Profits from Big Data /

Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navig...

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Bibliographic Details

Main Author:	Tanner, John (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Wiley, 2014.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource