A Master Class in Brand Planning : The Timeless Works of Stephen King /

In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25...

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Bibliographic Details

Main Authors:	Lannon, Judie (Author), Baskin, Merry (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Wiley, 2007.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource